Public Relations Research

Information is always the key to develop communication campaigns and design persuasive messages. Thus, the PR professional activity heavily relies on research.

I have familiarized myself with the most relevant quantitative and qualitative research methodologies used in public relations. Special emphasis in this field is the use of both research methods to identify opinion leaders, as well as to detect attitudes and values of our target audiences.

Lately, I have also been exploring the potential of online surveys for PR purposes.